Fully Charged”, inviting Full Throttle fans to enjoy the energy of Full Throttle in a great-tasting coffee. All introductory marketing materials will feature the tagline, “Coffee. The launch of Full Throttle Coffee will be supported by an integrated marketing campaign and a sampling plan to drive awareness and trial. “Full Throttle Coffee combines the smooth, rich taste of coffee with the intensity that you can only get from a Full Throttle Energy Drink.” “Guys are increasingly looking for great-tasting beverage options that will give them the extra kick they need to conquer their day,” says Rafael Acevedo, senior brand manager, Energy Drinks, Coca-Cola North America. It will be available in 15-ounce aluminum cans. Made with 100 percent premium Colombian Arabica coffee and Full Throttle’s energy and vitamin blend, Full Throttle Coffee will be available in mocha, vanilla, and caramel flavors. pacific northwest and southeast regions this month before rolling out nationally in August. Premium coffee gets fully charged with the launch of Full Throttle Coffee, a creamy coffee and energy blend set to be unleashed in the U.S.

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